There has been some serious winter hibernation & working away at Teller HQ, lots of thinking and planning and plotting. But it is the first day of Spring and I have EXCITING NEWS, and you are the very first to know!
The aim of Teller is to provide continued work to the women of Bikhamkor in the form of making nice pieces that people want to buy.
More clothes = more work.
Except the fashion industry isn’t that simple. A small collection such as the Teller one is ready in January, to show to stores throughout Feb + March to get orders, to be made in April + May, shipped in June and not paid for until July/ August. For a small business to pay for items and all business costs two months before the money gets to your bank is tricky, to say the least. What’s more, shops multiply the costs by 2.8, so a £30 t-shirt becomes a £84 t-shirt without a single change being made. You then have to sell the t-shirt on your website at £84 so that the shops don’t get annoyed that their customers are buying it straight from you.
This is how it works and I knew this before I started Teller, but when you start doing the maths and actually putting the figures in, this way of working is incredibly restrictive and difficult for a small business. It is the industry norm and it is what it is. BUT…. I wasn’t ready to work like this so I have been thinking hard about how I can make my business work differently.
The way I am going to do it is by making less clothes. A lot less.
Each design will only have 10 made. The batch will be sold exclusively on teller-world.com and once it is gone, it’s gone.
More freedom with designs, more money can be returned to the women and there can be more of a conversation between what people want and what is produced.
It’s more flexible, more fun and I’ve done the maths and it will create a much more sustainable business model for all round. (Also, everything will be numbered and anyone who knows me well knows that I love a good system)
So, the question is… what should be made first?